Case Studies

"In the middle of difficulty lies opportunity." − Albert Einstein

SHRM: 2009 Gulf Coast Human Resources Conference
SHRM Credit: Strategic Management

Doing More with Less: Developing Human Capital in Response to Global Survival Strategies in Innovation and Communication

In the current political, economic, social, and technological climate, administrators are faced with the fact that they must do more with less. This challenge is most urgent when it comes to the development of a business's human capital. Many analysts believe that the demands of the workplace have been permanently altered toward the collaborative and multilateral; employees who are able to multi-task successfully and collaborate in a diverse workplace are key to productivity.

When downsizing and restructuring are facts of life, the need to develop already valuable personnel is more critical to the overall health of the organization than ever. In addition to developing the skill sets of individual employees, the entire workforce must become fluent in articulating the values and organizational culture in every tangible and intangible product.

Research in the field of business communications overwhelmingly demonstrates that weak skills in written communication and collaborative writing create devastating drains on a company's human, financial, and even physical resources. Training better writers within any organization is a strategic investment that requires very little risk at a time when businesses must scrutinize every expenditure and it is practically guaranteed to contribute to the innovation and productivity of individual employees.

"I'm so glad she was here. After a long weekend and lots of speakers, Moira was a breath of fresh air. I'm sure it was the most well attended session. It was certainly the most fun! Everyone is talking about it."


"No problem can withstand the assault of sustained thinking." − Voltaire

Faculty Development Initiative
School of Business Administration, Miami University

Executive Summaries: How to Make it into the To-Do Stack

The Executive Summary is a ubiquitous part of the American business landscape. Unfortunately, the opportunity the Executive Summary presents is often lost in poor − that is unclear and unpersuasive − writing. These participatory seminars are designed for one reason: to help young executives assure that upper management will actually read not only the summary that covers the report, but the entire report. It's often true that all the hard work (and even passion) writers in the workplace devote to their research and writing falls flat. We work with working writers to make their writing accessible and useful for their target audiences.


Private Consultation: BAI Community Action Alliance, Mobile, AL

Developing a NPO "Brand": Where The Ol' Form/Function Debate Must Crystalize

Designing Web pages, page layout of print media, and branding in coordination with professional designers and IT personnel is writing work. This is true because the mission, vision, and sometimes even the strategies of the organization must be re-articulated within the symbolic space of the logo and branding that represents it.

Page design is part of the work of the professional writer because to create "branding," designers and writers must be especially sensitive to the way readers "read." As a third-party, the designer can only be as faithful in rendering a client's ethics, attitudes, and agency, as the client can themselves articulate those them.

 "True to form, when she began to take a closer look at our group, we were forced to take a closer look as well. We quickly realized that in order to move forward, we would need a much firmer grasp of our own issues within the historical context. She conducted what she called 'writing workshops' with us, and the outcome of these sessions has been an entirely new vision for our work and an ambitious but focused mission. She has been educating and inspiring us ever since. This is, without a doubt, the most holistic educator I've ever met. In a myriad of venues, I have always been astonished at the simple ways she is able to inspire and reach her students/audience no matter the platform. Everyone leaves the learning experience feeling like they have been empowered."


"Talent wins games, but teamwork and intelligence win championships."  − Michael Jordan

University of South Alabama, Professional Writing

Collaborative Writing − a Classroom Exercise

One of the hidden truths about workplace writing is that it is − almost without exception − a collaborative enterprise. For this reason, one of the most important skill-sets individuals can refine or add to their professional toolbox is the ability to write as a part of a team.

One of the best (and most underutilized) ways to simultaneously 1) foster innovation, 2) encourage more accurate and ethical communications, and 3) build "teaming skills," is to develop on-site, sequenced, and situational "writer's workshops." Besides the obvious benefits of training better writers who will then product better writing, team-building writer's workshops support and encourage other skills necessary for collaborative enterprise: project management, time management, and conflict resolution.

"If I could get all my employees into this classroom, I'd do it."


Translating in Software Development: Getting What you Ask For